For private practices

Therapist website design
that turns visits
into enquiries.

Therapist website design for private practices of every size — from a solo therapist or counsellor to a multi-clinician clinic. Fixed-fee builds start at $290 for a five-page site, $470 for a ten-page practice site with booking and intake, and $620 for a group practice. The price is agreed in writing before we start, with no hourly billing and no surprise invoices.

Written quote within two working days. No payment taken until you approve it.

Hand-drawn illustration of a browser window framing a chaise longue, a potted plant and a side table, with a cursor arrow.
The essentials

What every therapist website needs

Every therapist website needs six things before it needs decoration: a clear statement of who you help, your credentials, the problems you work with, your fees, a frictionless way to enquire, and a privacy page that explains what happens to that enquiry. That is the difference between web design for therapists and a generic brochure site.

01

A sentence that says who you help

Name the people, the problems and the way you work in the first screen. “A safe space to explore” could describe ten thousand practices.

02

Credentials, stated plainly

Your professional body, qualification, registration number where you have one, and a link to the public register. No badge wall.

03

The work you actually do

Specialisms, formats, session length and what a first session looks like. One page per cluster of problems, not one page per modality.

04

Fees and practicalities

Session fee, cancellation policy, insurance or funding, and whether you hold a reduced-fee place. Put the number where people can find it.

05

One obvious next step

A short enquiry form, a booking link or a phone number. One primary action, repeated, rather than five competing calls to action.

06

Privacy and accessibility

A privacy notice that covers enquiries, readable type, keyboard access and alt text. These are part of the design, not an afterthought.

Not sure whether yours covers all six? The full FAQ answers the ownership, timeline and privacy questions in more detail.

Annotated sketch of a therapy website's first screen, labelling who the site is for, what the therapist does, and what happens next.
The first screen has to carry three of the six on its own: who it is for, what you do, and what happens next.
Structure

How a therapy site should be structured

Private practice website design should follow a short, linear path: home, the problems you treat, how you work, about you, fees and contact, with privacy linked from every page. Six pages in that order give people a clear route through the practice; twenty pages with no route do not.

01

Home

One sentence on who you help, one proof of credibility, one action. Everything else can wait.

02

Services or specialisms

Group the problems you treat into a small number of pages. Each page answers: is this me, and what happens next?

03

About

How you work, what you believe about therapy, and the credentials that matter. Not a CV in reverse chronological order.

04

Fees

The session fee, what it includes, cancellation terms, and any insurance or funding routes. A short page beats a PDF.

05

Contact or booking

A form that asks only what you need, a phone number for people who prefer to call, and a clear response time.

06

Privacy

What happens to an enquiry, who can see it, how long you keep it, and how to ask for it to be deleted. Linked from every page.

Page count

The minimum page set

The tier decides the page count; the structure stays the same. You can see exactly what each tier covers on the pricing page.

Diagram of the five steps from a search result to an enquiry: search, directory listing, homepage, about and fees, enquiry form.
A client arrives by one of five doors, and every door is a page you control. Structure is the order they walk through them.
Design

Design that calms rather than decorates

Calm therapy website design is low-effort to read: generous space, one type family, restrained colour, real photography and a single primary action on every screen. Decoration adds visual interest; calm design removes decisions.

01

Space does the work

Wide margins and short line lengths lower the effort of reading when someone is already anxious.

02

One type family, three sizes

A serif for headings and a clean sans for body is enough. More than that reads as noise.

03

Colour with a job

One accent for actions, one tint for panels. Never rely on colour alone to carry meaning.

04

Photography that looks like the room

Natural light, a real chair, no stock handshake. If you do not have photographs, use illustration rather than fake smiles.

The 11pm test

Open it on a phone, in the dark, with one free hand.

If the fee and the enquiry button are not visible without pinching, the design is not finished. The same rules apply to website design for counsellors (the UK spelling) and psychotherapists: the vocabulary changes, the structure does not.

Platform

Which platform to build on

For most therapy practices, WordPress with Elementor gives the best balance of ownership, booking integration and SEO control; Squarespace suits a solo practice that wants the simplest possible edit, and Wix sits between the two. The table below compares them on the things that matter to a practice, not on feature lists.

The three platforms, compared
WordPresswhat we build onSquarespaceWix
Cost modelBuild fee plus separate hosting and pluginsOne subscription, hosting includedOne subscription, hosting included
Who owns itYou — domain, hosting, site files and contentYou own the domain and content; the site stays on their platformYou own the domain and content; the site stays on their platform
Editing difficultyModerate — a page builder, with more ways to break a layoutEasy — polished templates, fewer choicesEasy — drag and drop, more layout freedom than Squarespace
Booking/formsAny form or booking plugin; connects to most practice softwareNative forms and scheduling; fewer clinical integrationsNative forms and Wix Bookings; an app market for extras
SEO controlFull — schema, redirects, robots, page speed and cachingGood basics; limited technical controlGood basics; less control over markup and redirects

Platform features and fees change; check current pricing before you commit.

What we build on, and why

We build on WordPress with Elementor because you keep the domain, the hosting account and the files. Booking and practice software can be wired in rather than bolted on. If a solo practice already has a Squarespace site that works and only needs a refresh, we will say so rather than sell a migration.

Questions

Before you commission.

Straight answers to the questions that decide a build.

The full FAQ covers privacy, ownership and working with an existing site in more depth.

A five-page Solo site is $290, a ten-page Practice site with booking and intake is $470, and a multi-clinician Group site is $620. Those are fixed build fees in USD; hosting, domain and any practice software are separate and shown before you commit.

Most builds take three to four weeks from the point the content is agreed. A solo site can be quicker; a group site with team pages and integrations usually takes longer. The content, not the design, is normally the long pole.

Yes. The domain is registered in your name, the hosting account is yours, and you get the WordPress site and its content. If you leave, you take the site with you.

No. You can supply it, or we can write it as a separate line item. Copy is quoted separately because the amount of work varies more than the design does.

Yes. If you have a brand you are happy with, we design within it. If it needs work, we will say so before you commission anything.

Yes. We hand over a WordPress build you can edit, with a short walkthrough and a written guide. You do not need to touch code for routine changes.

Where to go next

Check the price, see the work, or ask a question.

We build websites for therapists at three fixed prices. Everything below is one click from here, including the cost guide we are writing next.

Pricing

What the Solo, Practice and Group builds include, and what is never charged separately.

Quote

Three steps, a running total, and a written reply within two working days.

Work

Therapy and clinic sites, with the decisions behind each one.

FAQ

Ownership, timelines, privacy and the questions therapists ask most.

Industries

Solo online practices, couples work, trauma services, group clinics and more.

Cost guide

The next page in this series, with the numbers behind each tier.

Your next chapter

Start with a written quote,
not a sales call.

Tell us the size of your practice and what you need. A person reads it and replies within two working days, with a fixed quote and anything we need to confirm first.