The practice ROI calculator

A little clarity.
A more confident
next step.

What could a stronger online presence mean for your practice? Explore a scenario, not a sales promise.

Your numbers. Transparent maths. No email required.

01 / Make it your own

Start with your practice.

Display currency

Currency changes the label, not the amounts. Enter all costs in the same currency.

Your assumption, not a forecast of clients we can deliver.

$

Use your actual average collected fee.

Paid, attended sessions.

mo

Months of ongoing sessions.

$

For example, a website project.

$

Marketing, hosting, or support.

%

Revenue remaining after the cost of providing care, before marketing costs and tax.

Nothing hidden in the maths Here’s how we work it out.

Each month adds a new group of clients. They attend sessions for your selected duration; only sessions delivered within the first 12 months count. No revenue beyond that window is included.

  1. Monthly revenue = active additional clients × sessions per month × session fee.
  2. Contribution = total 12-month revenue × delivery margin.
  3. Investment = upfront cost + (12 × ongoing monthly cost).
  4. ROI = (contribution − investment) ÷ investment × 100.

Break-even is the first month where cumulative contribution covers costs to date and remains non-negative for the rest of the model. The model assumes new clients arrive from month one, no cancellations, and consistent fees and attendance.

Growth, on your terms

A fuller practice isn’t the only goal.
A practice that works for you is.

Use this as a starting point for a thoughtful conversation — about your capacity, your goals, and the right investment for your next chapter.

A little more context.

The calculator is a planning aid, not a promise. Here is exactly what it does and does not do.

No. This is a planning scenario based only on the numbers you enter. It does not predict traffic, inquiries, conversion, rankings, or new clients. There is no guarantee of additional revenue.

It is the percentage of session revenue left after the costs of providing care, before website or marketing investment. Include an allowance for clinician time, payment fees, and other delivery costs. Use your own figures or ask your accountant.

A new group of additional clients starts each month. Each group attends the number of sessions you specify, every month, for the selected duration. Later groups only contribute the sessions that fall inside the 12-month window.

The model excludes taxes, financing, cancellations, partial months, seasonal variation, growth ramp-up, and any capacity limits. It assumes all entered sessions are attended and paid, and new clients begin in month one. Figures are illustrative, not financial advice.

What the number covers

The scope behind
the estimate.

The calculator gives you a payback period, not a proposal. These pages show what actually goes into the build.

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Design

Page structure, visual direction and layouts that make the next step obvious.

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Build

A fast, accessible Elementor build with the practice software you already use.

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Visibility

Technical SEO, local visibility and AI citation — measured, never promised.

No pressure, no forecast

Let’s put your numbers
in context.