Industries / Modality & specialty

For Eating disorder therapy

A page that holds
ambivalence gently.

People looking for eating disorder support are often unsure about recovery. The site should make room for that uncertainty without promising a quick fix.

Hand-drawn line-art illustration for Eating disorder therapy: a browser window containing an eating disorder therapy concept, containing a ceramic bowl with a small green sprout growing from it, a folded linen napkin and a soft therapy armchair.

At a glance

Typical clients

Adolescents and adults

Common search

“eating disorder therapist”

First question

“Will I be judged?”

What clients are asking

What your clients are
actually asking.

The site is not the therapy, but it is the first thing someone reads. These are the questions that decide whether they keep reading.

01

Ambivalence is normal.

Copy that assumes readiness loses the reader. Invite a conversation instead of demanding a decision.

02

Safety has to be visible.

Medical monitoring, dietitian links and escalation routes reassure clients and the people worried about them.

03

Families search too.

Parents often do the searching. Give them a clear, non-blaming way in.

What we build

What we build for eating disorder work.

Scope is agreed before work starts, so nothing here appears as a surprise line on an invoice.

  • Separate pages for the client and for worried families
  • A clear description of your team and medical oversight
  • A gentle, low-commitment enquiry route
  • Referral information for GPs, dietitians and schools
  • Copy reviewed against weight-stigma guidance
  • Discreet, accessible design for private browsing

Three decisions that matter

The details that decide it.

Copy, structure and search are the three places a niche page quietly succeeds or fails.

Copy

No numbers, no promises.

Avoid weights, calorie targets and recovery timelines. Describe the work, not the outcome.

Structure

Two audiences, two paths.

Client and family journeys should not compete on the same page.

Search

Local, sensitive intent.

Rank for “eating disorder therapist near me” without turning the page into a sales page.

How this gets built

The services that
do this work.

Most eating disorder work projects start with two or three of these, in the order that suits the practice.

Hand-drawn illustration of a browser window framing a typewriter with a printed page and a cup of tea.

Words

Page copy in your voice, written and clinically reviewed before it goes live.

Hand-drawn illustration of a browser window framing a chaise longue, a potted plant and a side table, with a cursor arrow.

Design

Page structure, visual direction and layouts that make the next step obvious.

Hand-drawn illustration of a browser window framing a desk calendar, a young plant growing from a cog and a watering can.

After launch

Hosting, security and monthly content, so the site keeps working after launch.

Keep looking

Often found alongside.

These niches share rooms, referrals and questions. Start with the one that sounds closest to your practice.

Hand-drawn line-art illustration for Grief & loss: a browser window containing a grief and loss concept, containing a single lit candle on a small wooden table, a bench with a folded blanket and a potted plant.

Modality & specialty

Slow, literate, and human.

Hand-drawn line-art illustration for Anxiety & OCD: a browser window containing an anxiety and OCD concept, containing a large magnifying glass resting on a stack of papers with bold dark horizontal lines, a soft armchair and a steaming cup of tea.

Modality & specialty

Calm, specific, and free of clichés.

Hand-drawn line-art illustration for LGBTQ+ affirming: a browser window containing an LGBTQ+ affirming therapy concept, containing an open wooden door with warm light behind it, a soft chair and a potted plant.

People & life stage

Affirming, not performative.

Before we begin.

A few things practices in this niche usually ask first.

Describe the support you offer and what a first session involves, and leave bodies out of it entirely. No weights, no numbers, no photographs of people at different sizes, no recovery timelines. Saying that you work from a weight-inclusive, non-diet framework is usually enough.

Their own page, if families are a real referral route. Parents searching for help need different language, different boundaries and a clear statement about confidentiality, none of which belongs in the middle of a client-facing page. Link both ways so each audience can find the other.

Discreet enough that a name and an email address are all you ask for up front. Avoid drop-downs that name the diagnosis, avoid a subject line that lands in a shared inbox, and say plainly who reads the message and when. Qualification questions can wait until you reply.

For Eating disorder therapy

Let’s build something
that fits your practice.