Industries / Modality & specialty

For Anxiety & OCD

For the people who
have already read everything.

Anxiety and OCD clients often arrive over-informed and under-reassured. Your site needs precision, not platitudes.

Hand-drawn line-art illustration for Anxiety & OCD: a browser window containing an anxiety and OCD concept, containing a large magnifying glass resting on a stack of papers with bold dark horizontal lines, a soft armchair and a steaming cup of tea.

At a glance

Typical clients

Teens and adults

Common search

“OCD specialist near me”

First question

“Is this just talk therapy?”

What clients are asking

What your clients are
actually asking.

The site is not the therapy, but it is the first thing someone reads. These are the questions that decide whether they keep reading.

01

Reassurance is not the job.

Promising calm can make anxiety worse. Specific, honest descriptions of the work do more than soft-focus copy ever will.

02

OCD is not a synonym for tidy.

The copy has to distinguish OCD from general anxiety, and from the way the word is used in everyday conversation.

03

They want a specialist.

Generic “we treat anxiety” copy sends them back to search. Naming ERP, ACT or exposure work earns the enquiry.

What we build

What we build for anxiety and OCD work.

Scope is agreed before work starts, so nothing here appears as a surprise line on an invoice.

  • A dedicated OCD page that names ERP and exposure work
  • Clear separation of anxiety, panic and OCD services
  • A first-session outline explaining structure and homework
  • Fees, session length and cancellation terms in plain sight
  • Referral routes for psychiatrists and GPs
  • A short enquiry form with room to say “not sure yet”

Three decisions that matter

The details that decide it.

Copy, structure and search are the three places a niche page quietly succeeds or fails.

Copy

Precision over comfort.

Use the actual modality names and be specific about what a session involves.

Structure

One page per presentation.

Anxiety, panic and OCD are different searches and different readers.

Search

Specialist intent.

“OCD therapist” converts very differently from “anxiety help”. Build for both, separately.

How this gets built

The services that
do this work.

Most anxiety and OCD work projects start with two or three of these, in the order that suits the practice.

Hand-drawn illustration of a browser window framing a chaise longue, a potted plant and a side table, with a cursor arrow.

Design

Page structure, visual direction and layouts that make the next step obvious.

Hand-drawn illustration of a browser window framing a typewriter with a printed page and a cup of tea.

Words

Page copy in your voice, written and clinically reviewed before it goes live.

Hand-drawn illustration of a browser window with a search bar, a magnifying glass and a map pin resting on a sofa.

Visibility

Technical SEO, local visibility and AI citation — measured, never promised.

Keep looking

Often found alongside.

These niches share rooms, referrals and questions. Start with the one that sounds closest to your practice.

Hand-drawn line-art illustration for EMDR & trauma therapy: a browser window containing an EMDR therapy concept, containing a heavy wooden metronome resting on a stack of thick hardcover books, a soft therapy armchair and a potted plant.

Modality & specialty

Safety first — in the room and on the page.

Hand-drawn line-art illustration for Neurodivergent affirming: a browser window containing a neurodivergent affirming therapy concept, containing a pair of over-ear headphones resting on stacked books, a soft chair and a potted plant.

People & life stage

Accessible by default.

Hand-drawn line-art illustration for Children & teens: a browser window containing a child and adolescent therapy concept, containing a low table with wooden building blocks, a small chair and a stack of picture books.

People & life stage

Written for parents. Respectful of young people.

Before we begin.

A few things practices in this niche usually ask first.

Enough that a nervous reader recognises what they are agreeing to, without describing exercises in a way that becomes self-help. Explain that exposure is planned with the client and paced, then stop. Detailed hierarchies and scripts belong in session, not on a public page.

Yes, with its own title and its own copy, because people search for the two differently and the treatments you describe differ. A shared hub can link both, but an OCD page that is really an anxiety page reads as generic and rarely ranks for the terms that matter.

It can, if it is clearly a signpost rather than a test, with no score that implies a diagnosis. Label it as a prompt to seek a proper assessment, keep the answers private, and put a crisis line beside the result. Most practices are safer without one.

For Anxiety & OCD

Let’s build something
that fits your practice.