Brand identity

Feels like you.
Made with purpose.

Logo, colour, type and voice.
One coherent identity for the care you give.

For independent therapists & growing practices.

Hand-drawn illustration of a browser window framing a sage leaf print, with colour swatch cards, an armchair and a paintbrush.

More than a good first impression

Your care is personal.
Your presence should be, too.

We bring who you are into focus, then build a clear path for the people who need you. From the first glance to the first hello.

01 / Your foundation

A brand you can feel.

Not just a logo. A whole visual language that feels unmistakably yours.

02 / Your brand in use

A brand you can use.

An identity that holds up on a homepage, a referral card and a social post.

Thoughtful work starts with a little space to think.

Made together

A clear process.
A little breathing room.

01

Discover

Your practice, your people, and what you want to be known for.

02

Direction

Two visual routes, discussed properly before anything is finalised.

03

Identity

Logo, colour, type and the rules that hold them together.

04

Handover

Files, guidelines and a walkthrough you can actually use.

Before we begin.

Good questions deserve straightforward answers.

No. Logo design is a $49 add-on rather than part of the build fee, and identity work can be commissioned before a website. Everything is handed over in a form any designer or builder can use, so the brand is not locked to one platform or one studio.

Nothing formal. We run a discovery session and ask about the people you help, how you work and what you want to be known for. You do not need a mood board, a written brief or finished copy to start; a sense of direction is enough.

Usually two to three weeks from the discovery session, depending on how quickly decisions are made. You see two visual routes before anything is finalised, with review points along the way, and the timeline is agreed in writing at the start.

Yes. You receive the source files, exports and written guidelines, along with the rights to use them. Nothing is licensed back to you, and the files stay usable if you later work with another designer or move the brand to a new site.

Yes. The identity is built to hold up on a homepage, a referral card and a social post, and we supply the exports each channel needs. You are not left with a single logo file that only works in one place.

No. Brand identity and website design are separate services that share one process. Most practices book them together so the logo, colour and type carry straight into the site, but you can commission either on its own and add the other later.

Who this is for

The practices this
usually serves.

Different niches buy the same service for different reasons. These are the ones that most often start here.

By practice

Affirming, not performative.

By practice

Many disciplines, one atmosphere.

By practice

One home for a whole team.

A presence that feels like you

Let’s make something
meaningful.

No pitch deck. No pressure. Just a conversation.