Industries / Modality & specialty

For Addiction & recovery

Recovery deserves
a clearer front door.

People searching for addiction support are often in a hurry and afraid of being judged. The site should be quick to understand, private to use, and free of shame.

Hand-drawn line-art illustration for Addiction & recovery: a browser window containing an addiction recovery concept, containing a stepping-stone path leading to a wooden bench, a potted plant and a thermos.

At a glance

Typical clients

Adults, and their families

Common search

“addiction counsellor near me”

First question

“Is this confidential?”

What clients are asking

What your clients are
actually asking.

The site is not the therapy, but it is the first thing someone reads. These are the questions that decide whether they keep reading.

01

Privacy is the first question.

Explain confidentiality and what you are required to share, plainly, before anyone fills in a form.

02

Families are part of the search.

Give them their own route in, without making the client feel exposed.

03

Practicalities decide.

Fees, timing, online options and what happens after a lapse matter more than philosophy.

What we build

What we build for recovery work.

Scope is agreed before work starts, so nothing here appears as a surprise line on an invoice.

  • Confidential enquiry routes for clients and families
  • Clear fees, session structure and cancellation terms
  • A page on what happens after a lapse, without judgement
  • Referral links to detox, GP and mutual-aid services
  • Discreet design that works on a shared phone
  • Local pages for the areas you actually serve

Three decisions that matter

The details that decide it.

Copy, structure and search are the three places a niche page quietly succeeds or fails.

Copy

No shame, no slogans.

Write like a clinician, not a campaign. Plain words, no “battle” metaphors.

Structure

Fast answers.

Fees, confidentiality and first steps within the first two screens.

Search

Urgency-friendly.

Short pages, clear headings and phone-first design for people searching at 2am.

How this gets built

The services that
do this work.

Most recovery work projects start with two or three of these, in the order that suits the practice.

Hand-drawn illustration of a browser window framing a typewriter with a printed page and a cup of tea.

Words

Page copy in your voice, written and clinically reviewed before it goes live.

Hand-drawn illustration of a browser window framing a chaise longue, a potted plant and a side table, with a cursor arrow.

Design

Page structure, visual direction and layouts that make the next step obvious.

Hand-drawn illustration of a browser window with a search bar, a magnifying glass and a map pin resting on a sofa.

Visibility

Technical SEO, local visibility and AI citation — measured, never promised.

Keep looking

Often found alongside.

These niches share rooms, referrals and questions. Start with the one that sounds closest to your practice.

Hand-drawn line-art illustration for Grief & loss: a browser window containing a grief and loss concept, containing a single lit candle on a small wooden table, a bench with a folded blanket and a potted plant.

Modality & specialty

Slow, literate, and human.

Hand-drawn line-art illustration for Psychiatric practices: a browser window containing a psychiatric practice concept, containing a small amber bottle, a notebook with bold dark horizontal lines and a desk lamp.

Practice type

Clinical clarity, human warmth.

Hand-drawn line-art illustration for Group practices & clinics: a browser window containing a group practice concept, containing three armchairs arranged around a shared coffee table with a potted plant.

Practice type

One home for a whole team.

Before we begin.

A few things practices in this niche usually ask first.

Partly, and it is worth designing for. Keep page titles neutral, skip autoplay and audio, and add a quick-exit link that leaves the site immediately. A browser history is outside your control, so say that too rather than implying the site can erase it.

Signpost it rather than describe it, and only in wording you have approved. A short line pointing to local medical services covers the safety question without turning your site into a clinical resource. Anything longer needs a review process you can genuinely keep up with.

Separate pages or at least separate sections, because the practicalities differ more than the therapy does. Waiting times, referral routes, fees and what happens if someone stops paying all change. Mixing them in one paragraph leaves every reader unsure which route applies to them.

For Addiction & recovery

Let’s build something
that fits your practice.