A little about us
Digital experiences for mental health professionals. We design, build, and rank websites exclusively for wellness practices so you can focus on care.
Let’s build something meaningful
Industries / People & life stage
For LGBTQ+ affirming
Clients are looking for evidence that they will not have to educate their therapist. Generic rainbows do not provide it; specific language does.
At a glance
Typical clients
LGBTQ+ adults and young people
Common search
“LGBTQ therapist near me”
First question
“Will I have to explain myself?”
The site is not the therapy, but it is the first thing someone reads. These are the questions that decide whether they keep reading.
01
Naming trans, non-binary, ace and poly experiences matters more than a flag in the footer.
02
Copy needs review, not a one-time edit.
03
Give them a route that does not centre them.
What we build
Scope is agreed before work starts, so nothing here appears as a surprise line on an invoice.
Three decisions that matter
Copy, structure and search are the three places a niche page quietly succeeds or fails.
Copy
Specific sentences beat stock symbols.
Structure
Young people, parents and partners arrive with different questions.
Search
“Trans affirming therapist” is a different search from “LGBT counselling”.
How this gets built
Most affirming work projects start with two or three of these, in the order that suits the practice.
Words
Page copy in your voice, written and clinically reviewed before it goes live.
Keep looking
These niches share rooms, referrals and questions. Start with the one that sounds closest to your practice.
Write the parts that date into a few reusable blocks you can edit once, and keep the rest structural. Terminology moves faster than design, so one short page of definitions you maintain is easier to keep honest than scattered phrases across twenty pages. Review it twice a year.
Yes, by describing what actually happens rather than stating a policy. A sentence about how you ask on the form, how you record it and how you correct a mistake is more reassuring than a paragraph of commitments, and it answers the question a new client is quietly asking.
If you work with those families, yes, and write it so the young person could read it without wincing. Parents arrive with their own fears and their own language, and a separate page lets you meet them there. Keep it visibly linked from the main page rather than hidden.
