A little about us
Digital experiences for mental health professionals. We design, build, and rank websites exclusively for wellness practices so you can focus on care.
Let’s build something meaningful
Website design / United States
A US therapy site answers a different set of questions: which states you are licensed in, whether a form may collect anything clinical, whether you take insurance, and what a self-pay client is entitled to be told. Therapist website design US work comes down to the same decisions in a different order: which state license to show, what HIPAA and a BAA require behind a form, which insurance panels to list, and what a directory cannot do. We work with practices in both markets; this is the US half.
Licensure by state
HIPAA and BAAs
Panels and self-pay
The brief
A US therapy website has to answer four questions before a client will inquire: are you licensed to work with me where I live, do you take my insurance, what will it cost, and who sees what I type into this form.
The failure we see most often is a warm, well-photographed homepage that never says where the therapist is licensed. A reader from another state has to guess; a reader in your state cannot tell whether you are taking new clients. Put the state, license type and insurance position in the first screen.
Assume a phone and a distracted reader: short paragraphs, large tap targets, real contrast. A visitor is often comparing three practices in three tabs, so the fastest answers win the inquiry. The page list is in the therapist website checklist.
Licensure
Practice under the license you actually hold, name the states it covers, and use the credential exactly as your board writes it — LCSW, LMFT, LPC, LMHC, LCPC, psychologist and psychiatrist are not interchangeable.
Licensure is state by state, and the same letters mean different things in different places: an LPC in one state is an LMHC or an LPCC in another. Write the license type, the state and the number where clients check credentials, and keep it identical on the site, the directories and your intake paperwork.
If you see clients across state lines, say which states plainly and name the authority you rely on only if you hold it. Do not list a state because you once had a client there, or let a directory imply coverage you cannot demonstrate.
Boards differ on what public advertising must contain: some require the license designation, some the number, some nothing specific. Check your own board's rules rather than copying another practice's footer. The FAQ page covers the wording questions practices bring to us.
Data and consent
A marketing website can collect a name and a way to reply without becoming a HIPAA system, but the moment a form, chat or booking tool receives health information, the vendor needs a business associate agreement and the arrangement needs a decision behind it.
The public site collects contact details and routes them to a system you have assessed; clinical intake happens in your EHR or a platform that will sign a BAA, after the relationship exists.
If a form is the intake route, the vendor handles protected health information for you, and the BAA makes that explicit. A vendor page that says HIPAA compliant is not a signed agreement. Scheduling embeds, chat widgets and analytics are in scope when they touch PHI.
State law can be stricter than the federal floor: California's confidentiality rules, the statutes in Texas and Washington, and state breach-notification duties all apply on top, so check your own state.
This is not legal advice: confirm these decisions with your own counsel, your malpractice insurer or your professional association before you publish a form or a privacy notice.
Practicalities
US clients look for the panel list, the self-pay rate, the cancellation policy and a plain statement of what happens after they inquire — and a self-pay client is entitled to a good faith estimate of what care will cost.
One fee page should separate in-network from out-of-network: which panels you are on, whether you are taking new clients on each, the self-pay rate, the superbill policy and the cancellation terms. Date the panel list, because an out-of-date list sends people to an insurer who will say you are not there.
Under the No Surprises Act, uninsured and self-pay clients are entitled to a good faith estimate of expected charges. Say how you provide one and what it covers.
Write the contact page honestly: how quickly you reply, whether you offer a free consult, and what not to send by email. The page-by-page version is in the checklist.
Directories
Psychology Today rents you visibility, Headway and Zocdoc sit between you and the client's insurance or calendar, and your own site is the only surface where the whole picture — licensure, panels, fees and policies — is yours to control.
These are different products. Psychology Today is the default discovery directory: a profile you rent, with inquiries routed to your email. Headway is an insurance network that handles credentialing and billing, so being listed makes you findable by plan while the money runs through the platform. Zocdoc is booking-led discovery, strongest where patients search by availability.
What each surface is actually for
| Directory or network | Your own site | |
|---|---|---|
| Main job | Be found, or bookable, inside someone else's search | Answer the questions a ready client asks |
| Insurance and fees | A panel filter, or a rate the platform sets | Your full panel list and self-pay rate |
| Where inquiries land | The platform's inbox, then your email | Your own form and your own records |
| Who controls the data | Shared with the platform — read their terms | You, under your own privacy notice |
| If you leave | The profile and its history disappear | The site stays yours |
Use the directory to be found and the site to close the decision. If your profile says you are accepting Aetna clients and your site says the panel is closed, the reader believes neither page.
The fee
Our three tiers are $290 for Solo, $470 for Practice and $620 for Group as one-time build fees in US dollars.
Solo
A solo therapist opening or restarting a practice.
Practice
An established practice that needs to be found.
Group
A clinic with several clinicians and obligations.
No second currency here: US clients are invoiced in dollars, the fee is fixed before work starts, and the page list is agreed in writing. The full breakdown is in the therapist website cost guide.
Not included and quoted separately: the domain (roughly $12–$25 a year), the $29 monthly care plan, photography, extra pages at $40 each and copy at $30 a page. Every line is on the pricing page.
Questions
US therapy website questions we are asked
Five answers on BAAs, intake forms and fee pages. The main FAQ covers process, ownership and what happens after launch.
Only where a vendor handles protected health information for you. A marketing site that takes a name and an email is usually outside that, but a form, chat or scheduling tool that receives clinical detail needs a signed BAA before it goes live.
It is better not to. Keep the public form to contact details and route clinical intake through your EHR or a platform that will sign a BAA, so the marketing site never holds a client’s history. Nobody needs a symptom list to reply to an inquiry.
That depends on your state board’s advertising rules, which vary. Some require the license designation, some the number. Check your board’s guidance, then use the same wording on the site, the directories and your intake paperwork.
Treat it as a claim rather than a status. Compliance is about the arrangement — the vendors, the agreements, the access controls, the retention — so describe the safeguards you operate instead of stamping a badge in the footer.
Separate them. List the panels you are in network with and whether you are accepting new clients on each, then give the self-pay rate, the superbill policy and the cancellation terms. Say how a self-pay client receives a good faith estimate.
Your own number
A site built for the way US clients actually choose.
Pick a tier, add what you need, and see the total before you send anything. The quote comes back in writing within two working days, with the scope, the page list and the payment schedule spelled out.